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Team Bios of
The North Group Inc.
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Susan Stockton, President
Fox Cities Performing Arts Center
Appleton, Wisconsin
September 2003 to present: Chief executive officer of a state-of-the art,
not-for-profit 501(c)(3) performing art center completed in November 2002 to
serve the cultural needs of the Fox Valley area of Northeastern Wisconsin.
With a FY 03/04 operating budget of 9-11 million, the Center contains a 2,100
seat opera-style house, a 350 seat black box style theater, a 75 person private
function space, and two open lobby levels that can accommodate 400 people for
sit down meals and 1,000 for receptions. Responsible for setting the artistic
vision of the performing arts series, the daytime education series (making
the Center the largest classroom in the Fox Cities) and the Broadway series
produced in partnership with Broadway Across America. Manage the Center's programming,
fundraising, operations and personnel, including 36 full-time professional
staff plus numerous part-time and volunteer staff. Report to a founding board
of directors.
Accomplishments include:
- Established first business operating plan including 5- and 10-year budget models to set annual fundraising and endowment goals.
- Redefined the staff structure and reallocated space to enhance staff efficiency and better meet the activity needs of the Center and better serve the community.
- Furthered the depth and breadth of the education program: 1) touching area youth from 123 areas schools and 32,111 school-aged children in the Fox Cities communities in FY 03/04 through attending an event at the Center or performing on stage — 70.5% of the goal that by FY 05/06 100% of the 45,557 area school children will attend events/perform at the Center, and 2) building the Center's teacher education program providing local educators with curriculum support materials.
- With the assistance of professional fundraising counsel, developed the leadership, campaign structure and strategies, case and other campaign materials, and organizational capacity for an effective first $2 million annual fundraising campaign. In four years the annual fund raises 1.4 million from individuals and corporations.
- Built local partnerships to tie the Center to area diversity, education, multicultural, business and community initiatives in support of the Center's mission to be ''a gathering place for the community.''
Director, Center for the Performing Arts
Pennsylvania State University, University Park, PA
October 2000 to September 2003: Chief operating officer with overall responsibility
for the management of the 2,600-seat Eisenhower and the 900-seat Schwab Auditoriums.
Managed more than 20 full-time professionals. Directed the programming, administrative,
operational, marketing, ticketing, financial and educational components of the
Center. Official representative of the Center locally, nationally and internationally.
Accomplishments
included:
- Expanded the education outreach program by: 1) establishing the daytime performance series and 2) collaborating on the development of an on-line general education course creating a web based virtual classroom connected to the presenting program.
- Refocused the artistic mission of the presenting program, resulting in 11% growth in attendance, stabilization of income to expense ratio for the series and renewed enthusiasm for the artistic pedigree of the visiting artist program.
- Developed and executed a new strategic plan for increasing annual fundraising for the program, yielding a 200% increase in two fiscal years.
- Initiated partnerships with academic and administrative departments to raise supplemental funds for the presenting program, gaining a broader base of support while creating the opportunity for the program to serve a more diversified constituency of students and academic departments.
- Collaborated with the college/university human resources departments to evaluate, benchmark and reconfigure the administrative staff structure to better align resources with the critical components of the Center's mission.
- As a member of the College of Arts and Architecture Executive Committee, participated in the most recent strategic planning process for the college.
- Chaired the ad hoc faculty and staff committee charged with proposing a redesigned annual performance appraisal system for all administrative staff levels. Our program was accepted by the university human resources department as a pilot for possible university-wide use.
Director, Center for the Arts, Middlebury College, Middlebury, VT
1995 to 2000: Managed the marketing, audience outreach, operations, and program
development efforts for a new arts center containing an art museum, 400-seat
recital hall, 200-seat studio theatre, 150-seat dance theater, music library,
luncheon cafˇ, three academic departments — music, dance, and theater — and
teaching and rehearsal spaces. Supervised 6 administrative staff.
Accomplishments
included:
- Completed the assessment of staff, program and facility needs for a new arts center.
- Reconfigured and built the administrative staff team.
- Secured supplemental funding to partially support artist residency programs.
- In collaboration with the museum created MiddArts, an arts education program linking undergraduate student teachers with local secondary art teachers to present regional students a performing and visual arts appreciation program and teacher workshops.
- Developed unified relationships between previously disparate art center constituencies.
- Worked collaboratively with performing arts faculty to present visiting artist programs and artist residencies designed to directly support the curriculum.
- Implemented marketing strategies, increasing audience attendance from 62% to 88%, student target market from 18% to 38%, and on-campus market from 35% to 57%.
- In conjunction with the Office of External Affairs, developed the Arts Council Advisory Council. Council initiatives included fundraising, overview guidance and policy development.
- Appointed by the College President to serve as a Commons Associate for the Enhanced Residential Life System. Responsibilities included collaborating with faculty, staff, students and the community to develop cultural, social and intellectual programs.
- Served as the representative for the College arts constituency on the College Bicentennial Steering Committee and had direct responsibility for implementation of the cultural program.
- Served on the standing college committee, The Committee on Arts in Public Places.
Director of Campus Affairs, Saint Anselm College, Manchester, NH
1989 to 1995: Directed the Dana Humanities Center, which provided cultural and
popular events programming to the campus and greater Manchester. Developed
the annual master calendar of events, coordinating all student, campus-sponsored
and off-campus sponsored events. Managed the use of campus facilities for all
extra and co-curricular programs. Supervised a staff of 3 professionals.
Accomplishments
included:
- Served as the member of the Dean of Students Student Affairs Team with direct responsibilities for student activities, cultural programming, allocation of college resources to support the co-curricular program and policy development and implementation of campus facilities usage.
- Developed a cultural events program, increasing average attendance from 44% to 78%, noting the most significant increase occurred with faculty/staff and student populations. Responsible for all event programming stages, contract through evaluation.
- Raised event programming standards and developed promotional and marketing strategies resulting in the first financially profitable season.
- Coordinated on- and off-campus resources to host various events such as the National Democratic Presidential Debate in 1992 and the Governor's Arts Awards in 1991 and 1993.
Assistant then Associate Director, Management Development Programs, Simmons College Graduate School of Management, Boston, MA, 1986 to 1988
- Recruited candidates from national and international corporations and government agencies for residential executive management training programs.
- Collaborated with the administration and faculty to develop residentially based executive education seminars.
Director of Student Affairs, Simmons College, Boston, MA, 1979 to 1986
- As a member of the Dean of the College's executive team, carried the status of voting member of the faculty with shared responsibility of advising undeclared majors.
- During tenure as the director of student affairs served as advisor to various undergraduate organizations including but not limited to; student fee allocations committee, student program committee, student newspaper and student government.
- Created and presented the Tri-College Artist Series in collaboration with Emmanuel and Wheelock Colleges.
Coordinator of University and Student Programming, Wright State University, Dayton, OH, 1974 to 1978
- Served as artistic director for the university artist and lecture series presenting performances in all genres and created the visiting artist and community residency programs.
- Served as advisor to the student union programming committee.
Other expertise:
More than 25 years of experience in higher education in arts and cultural programming, student affairs and related areas. Authored grant proposals to state, regional and national arts agencies in 4 states, chaired a national visual and performing arts conference and presented more than 70 educational sessions on various performing arts topics at national and regional conferences.
Professional Affiliations:
- Tony voting member, The Broadway League
- Chair-elect, International Society of Performing Arts Presenters
- Member, Major University Presenters, 2002-2003
- Member, Association of Performing Arts Presenters. Awards Committee 1997-2000
- Member, Wisconsin Presenters Network
- Touring Advisory Chair, New Hampshire State Council on the Arts, 1992-1995
- Board member, Green Mountain Consortium 1989 to present. President, 1992-1994
- Board member, Arts 1000. Membership Coordinator 1992-1994
Grants Panel Participation:
- 2000: ArtsLink Partners/NEA Independent and Collaborative Grants Panel
- 1997: Massachusetts Cultural Council: Presenting/Sponsoring Organizations and Cultural Service organizations organizational support grants
- 1994-1995: Vermont Council on the Arts Touring Roster Review Panel
- 1994: Maine Commission on the Arts Program/Project Grants Panel
- 1993 New Hampshire State Council on the Arts Community Arts Resource Panel
- 1993 New Hampshire Dance Alliance Showcase Panel
- 1992-1993 New England Foundation for the Arts Artist Roster review panel & site reviewer
- 1991-1993 New Hampshire State Council on the Arts Touring Program Artist Review Panel
- 1990: New Hampshire State Council on the Arts/NEA ''Tapping the Source'' review panel
Specialized Arts Management Training and Initiatives
- 2009: Chosen to serve as the lead faculty for the three day seminar hosted by Arts Presenters entitled, the Business of Presenting.
- 2008: Presented seminars on measuring the effectiveness of your organization, board management, marketing and the art of fundraising at ISPA international congresses.
- 2008: Presented seminars on Effective Board Management for the Irvine Foundation and Arts Presenters.
- 2007: Served as lead faculty for one week arts management training course for the NEA, Arts Presenters and Mexican government in Mexico City.
- 2000-2003: While at Penn State, served as a cultural ambassador for a variety of performing arts programs and artist exchange initiatives in China and Japan.
- 2003: Served as faculty for the Association of Arts Presenters arts administration training program presenting instructional sessions on fiscal management, fundraising, human resource development, advisory board oversight, performing arts programming, marketing and arts education.
- 1999 and 2004: 2-day intensive Winter Institute fundraising seminars hosted by the Association of Performing Arts Presenters and presented by The North Group Inc. Focus: preparing for capital/endowment/annual operating campaigns, strategic planning, cultivating individual donors, making face-to-face solicitations, raising money from corporations and governments, developing campaign structures, and motivating volunteer leaders.
- 1998: 2-week intensive seminar for arts managers at the Banff Centre for Management. Topics included: individual and group dynamics, entrepreneurship, systems thinking, strategic planning, financial reporting and marketing.
- 1997: 1-week Arts Presenters/Chamber Music America Classical Connections Discovery Project seminar led by Robert Winter. Focus: gaining a cultural context for classical music appreciation in the United States.
- 1997-1998: Selected to represent the United States in United States/Asia Mentor Program, a year-long international artist collaboration organized by New England Foundation for the Arts. Attended cultural exchange conference at University of California-Los Angeles, toured Japan and Indonesia, presented findings at Arts Presenters annual conference and compiled a journal documenting cultural experiences and exposure to local artists.
- 1996: 1-week Arts Partners pilot Audience Development for the new Millennium workshop funded by The Wallace Funds. Focus: audience development theory and tools to work in collaboration with artists and communities.
Education
B.A. in Theatre at the University of Rhode Island, Kingston, RI
M.F.A. from the Director Training Program at Ohio University, Athens, OH
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